Today we present the concept for the Swiss Pavilion in Expo Milano 2015.
It was developed with Andres Clericci, Martin Kurmann, Davide Oliveri (firstname.lastname@example.org), Luca Cerullo and Debora Alasraki (www.urbanmedia3d.com).
Given the plot (in a very prominent corner), the theme (food) and the country (Switzerland) we started by developing the idea:
Switzerland as a place of technology, and food technology: technology also as something in the DNA of human being (beer, cheese are already food with applied technology)
Switzerland as a "plus": this would be the theme of the exhibition (more technology, more advantages, more integration...) and would be the plan of the exhibition space (a cross).
A pavilions that will get back to the food cycle: the pavilion had to cost 9M €, we decided to expend 8M € and use the rest to bring back the materials of the pavilion to the food cycle with it. The pavilion will consist of a series of interconnected shells filled up with some kind of biologic material that can be used as part of the food cycle (earth, seeds, compost...).
The Cheese pavilion: as an edible pavilion from Switzerland and including technology, our mind fast went to the emmental, an opportunity of creating a pavilion that would have multiple entrances and this way would interact with the plot where it was.
With these ideas we went through several options, of which we show one:
Exterior view from facade corner with exterior auditorium.
Exterior view of secondary patios.
A very rough image of the inside.
The exhibition space makes a cross shape in the space, with a stair as a central and main space illuminated through a skylight.
Next to the rear facade we accommodate all the "partners" exhibition spaces.
In the front facade we accommodate all the public spaces.
And the spaces in-between make the offices, this time clear and regular.
The same system is extended in a series of patios that would receive the visitors and create an outside auditorium.
This lump sum of bubbles (sometimes inside, sometimes outside) create the shells.
And then the whole thing would be wrapped in a very regular and orthogonal pavillion, and then the space in-between would be filled with the organic material that would go into the "food circle"
Program would fit in those bubbles that would interact with each other. Every program had its own bubble, and the auditorium would be the only "complete" one, creating the sitting space.
This interaction would create a main path...
But also allow for secondary paths.
Exterior patios make a big opening to fulfil regulations.
And with this strategy we could react with precission to the site conditions.
This time we played with organic shapes: starting from the circle we created several shapes made of arches that create a much more complex and subtle shape.
These shapes where then revolved and cut bellow the rotation axis, magnifying the sensation of being inside a bubble.
This competition was lost and inaugurates a series of competitions we are developing and we’ll soon post.
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Today we present the process behind the logo of RaichdelRio.
As we decided to give a new impulse to the office, we arrived to the natural position of rethinking our image, and to do it so we chose Marc Sala, as he had already done the first option.
Old RaichelRio Logo.
This time we wanted a logo that would reflect the way we think and very fast came the idea of a stamp-logo: something that would go back to history (stamps have allways been part of bureaucracy) and would also reflect "analog" values (as we are always very focused on "reality").
We gave this briefing to Marc and he came with this four options.
We very fast liked the firs ones, but the last one had some kind of straight forward simplicity that we also liked. We decided to take out the double-exterior-ring but keep the double typography (one for the outside and one for the inside).
We also agreed in putting the whole name of the studio "RaichdelRio, estudi d'arquitectura", as this second part talks of Catalonia (where we come from) but the stamp would talk the global language (where we want to operate).
With this hints, Marc came with this option that kept the double circle as union of miquel and lluís.
Once we had the logo, we brought the same kind of thinking to the cards, making a backside very simple and straight forward that would dialogue with the other side.
One for Miquel
One for Lluís
And one for the studio? not by now...
And then came the paper decision: very fast came on the table a piece of carton as we use in the models and we decided it to be in gray carton, having the same qualities of manual, architecture and a little bit of strength.
Once we started researching the market, we found that real stamps where very expensive and, sadly gave a digital water to the logos to make the cards:
Final design with digital waters.
When we brought the paper to the print-house they immediately said that it would break the machine and sent us to a very old and creepy print-house where they would eventually print it for us.
Same answer was given in the second print-house but they offered us the possibility of creating a stamp and mechanically stamp it: finally we had came to an analogue decision that would fit into the mechanical era!
Those are the stamps.
They are not gold, just a yellow polimere...
And we finally got our cards.
This is a detail of the digital marks in the design.
And the same zone once converted into analog information.
We arrived to a final decision that we are proud to say that follows our thinking and represent the current state of RaichdelRio
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